Reconciliation Action Plan Design for Kinetic


Kinectic RAP Bus Design


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PROJECT

Earlier this year we were involved with the creation of the Reconciliation Action Plan design for Australia’s largest bus network, Kinetic. It was an awesome experience creating a bespoke Reflect Reconciliation Action Plan (RAP) design that covered one of the city’s local buses.

In January we were asked to create a design that symbolises the work or Kinetic and their journey towards meanfingful reconciliation with First Nations peoples across Australia. Developed by in collaboration with ingeous studios and IndigeDesignLabs started with some simple design on paper and on ipad before being transferred through to the full design.

Inspired by traditional and contemporary styles, the striking design was this week unveiled on a Sunbus by the young artists alongside Minister for Seniors, Disability Services and Minister for Aboriginal and Torres Strait Islander Partnerships, Craig Crawford.


  • Absence of online ecommerce store

CHALLENGES

Mr Crawford said the RAP was representative of Kinetic’s leadership within the transport sector, using its position of influence to create positive change in the community.

“Kinetic delivers government-contract bus services to keep cities and regional communities across Queensland and beyond moving and I congratulate them for their commitment to developing cultural awareness and understanding with Aboriginal and Torres Strait Islander people so we can build and foster harmonious communities,” Mr Crawford said.

Kinetic Co-CEO Michael Sewards said Kinetic had a long-term commitment to developing and strengthening relationships with Aboriginal and Torres Strait Islander peoples, stakeholders and communities.

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Strategy Session.

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Plan of Action.

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RESULTS

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  • Excellent online ecommerce store

  • Website wtih extensive search options

  • New & improved communication strategy

  • iOs & Android applications for users

ROI

463%

CUSTOMERS

32,038

DOWNLOADS

10,200

Have an idea?

Let’s get it done right!


Let’s Work Together

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Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team. ”

Mark Brown

Director, Envato

testimonial-img-2

Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team. ”

Mark Stewart

Operations Manager, Envato

testimonial-img-3

Their work is quite fast and results are impeccable although they are a smaller agency but has it’s resources in one place with a talented young team. ”

Michaelle Dawn

Art Director, Envato

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Skills

Posted on

October 25, 2020